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Mediafly Intelligence360

Mediafly Intelligence360
Formerly InsightSquared

Overview

What is Mediafly Intelligence360?

Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and…

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Recent Reviews

TrustRadius Insights

InsightSquared is a versatile software that is widely utilized by various departments in different ways, depending on their specific needs …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.insightsquared.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $65 per month
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Product Details

What is Mediafly Intelligence360?

Mediafly Intelligence360 (based on the former InsightSquared Tiles) is a sales analytics platform that provides sales leaders with the insights they need to drive performance and close deals. According to the vendor, the comprehensive set of reports provide sales leaders with ready access to all the analysis they need to assess their progress, diagnose performance gaps, and formulate action and coaching plans. Additionally, the vendor says their solution provides a single version of the truth for finance, sales and marketing teams, which enables companies to make better decisions.

Mediafly Intelligence360 Features

Additional Features

  • Supported: Comprehensive Pipeline Management
  • Supported: Objective Sales Forecasting
  • Supported: Painless Sales Retrospectives
  • Supported: Powerful Pipeline Trends

Mediafly Intelligence360 Screenshots

Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.

Mediafly Intelligence360 Integrations

Mediafly Intelligence360 Competitors

Mediafly Intelligence360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish

Frequently Asked Questions

Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.

Mediafly Intelligence360 starts at $65.

Infor Birst, Domo, and GoodData are common alternatives for Mediafly Intelligence360.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Mediafly Intelligence360 are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(87)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsightSquared is a versatile software that is widely utilized by various departments in different ways, depending on their specific needs and objectives. Sales teams and managers rely on InsightSquared to track overall sales performance and individual sales performance. It provides visibility into sales targets, enabling the assessment of individual sales performance. The software allows for easy analysis of organizational data in new ways, offering a user-friendly interface with helpful out-of-the-box reports. The ability to quickly filter, alter, and manipulate reports saves time and allows for real-time data analysis during one-on-one meetings with reps. Additionally, InsightSquared helps sales consultants quickly see their performance compared to colleagues and track progress towards targets. It also assists marketing, management, and finance departments in tracking attribution, activity, forecasting, and progress. InsightSquared's Salesforce Analytics have transformed sales teams by making job tasks easier, such as pipeline management and opportunity highlighting. The software addresses the business problem of objective visibility by providing data-driven insights into deal trends and rep behavior, helping managers identify problem areas and deliver performance feedback. Overall, InsightSquared is valued for its ability to efficiently track and analyze data in Salesforce, allowing users to extract valuable insights, make adjustments to strategies promptly, link sales and marketing departments cohesively for an informed strategy approach to reaching goals while providing analytics and metrics on pipeline health, process bottlenecks, sales cycles, forecasting, and individual team member performance.

Data Visualization: InsightSquared's data visualizations enhance users' understanding and analysis of information, as mentioned by several reviewers. The ability to visualize data through graphs and charts allows users to track trends and analyze historical data over time, which is crucial for making informed decisions.

Flexible Data Organization: Some users appreciate the flexibility of InsightSquared in organizing data to suit their unique needs. This feature is particularly valuable for non-sales companies who can customize the platform according to their specific requirements.

Excellent Customer Service: Many reviewers highlight the outstanding customer service provided by InsightSquared. The availability of dedicated customer support personnel, especially for enterprise edition users, greatly contributes to a positive user experience. The prompt assistance received from the support team enhances customers' satisfaction with the product.

Customization Options: Users have expressed a desire for more customization options, both in terms of reports and the user interface itself. They would like to be able to customize their reports themselves and have greater flexibility in editing minor details of reports and dashboards. Additionally, they want more customization options for administrators and easier access to these options for better integration with custom fields.

Confusing User Interface: Some users find the user interface confusing, particularly when it comes to renaming leaderboards. Instead of being able to simply rename them, they have to delete and re-add them, which can be time-consuming. The filtering options can also be overwhelming and difficult to navigate.

Lack of Mobile App Functionality: Users have mentioned the need for a mobile app with enhanced functionality. They feel that the current mobile app lacks certain features and suggest enabling immediate updates when creating a new user in Salesforce.

Attribute Ratings

Reviews

(1-21 of 21)
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Lindsey Hunt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use InsightSquared Analytics for forecasting and retro for our Sales organization. Our Finance team also uses InsightSquared Analytics to create board-ready reporting. Sales Leadership uses it to help coach and address performance within their teams. InsightSquared Analytics is not widely used on our business development team but rather our account executive team. It has extremely robust filtering which keeps us out of Excel and inside Salesforce where InsightSquared can be embedded.
  • Detailed Forecasting
  • Reporting on Current Pipeline
  • Reporting on Previous Time - Days, Weeks, Months, Quarters, Years
  • Performance Measurement
  • Activity Ratio
  • Reporting on KPIs that are not necessarily tied to a $ amount (BDRs)
  • Coloring of bar graphs is not adjustable
  • Too many report options which can create confusion and waste time
InsightSquared Analytics is phenomenal in forecasting, reporting of pipeline, and retrospective discussions. The ease of filtering and being able to use multiple filters provides a deep view of your data. It integrates well with Salesforce and is cross-team functional (Finance, Sales, Marketing). When there are bugs or issues with the UI, resolution time is not always the fastest. Creating dashboards is very easy and fast.
April 02, 2020

So! Much! Data!

Kat Lazzaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
All of the sales positions within our company utilize InsightSquared. We use it to track KPIs and monitor activity. We also display a leaderboard on our bullpen TVs to keep track of the "movers and shakers" in sales. It's integrated into our daily process and is the first place we go to locate any sort of activity information.
  • The reports are customizable--you can view your date the way you want to view it.
  • Their customer support is absolutely second to none--A+ every time.
  • Such a robust system full of ANY data you could think of
  • Their easily customizable reporting makes KPI tracking a breeze.
  • The system is almost TOO robust; it's nearly impossible to learn and utilize everything within the system.
  • Some things are not customizable after creating them. Leaderboards, for example, cannot be renamed; they have to be deleted and re-added.
InsightSquared Sales Analytics is perfectly suited for recruiters and/or business development to log in and easily see their daily/weekly/monthly/annual activities. It's great to see how far you've worked towards your goals and KPI metrics. We like displaying the leaderboards in our bullpen to keep people constantly motivated to be #1 in a given category.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
InsightSquared Sales Analytics is being used heavily across the whole organization, although when I worked on the internal Revenue Ops team at my company I used it more often.

We use itInsightSquared Sales Analytics for forecasting, pipeline management, win songs feature (which is a great one, by the way), sales leaderboards, and more. We have it built into our very business process and reviewing the data. We have recurring reports for both individual reps and management. The visualization options and custom pivots work well.
  • Clean visualization
  • Reliable CRM integration
  • Quality pivot options and recurring reports saves so much time, as opposed to only running reports in CRM.
  • Win songs!
  • Leaderboards
  • It's hard to know when you have custom pivots and when you don't.
  • Some customization is not available, but sometimes it's better to adhere to these sorts of limitations.
  • Pricy
InsightSquared Sales Analytics is best suited for sales analytics and pipeline management. We haven't delved into their recurring revenue reporting as we are not a SaaS model, but seems like it would do well there as well. The ability to pivot revenue-based reporting on any given field and have it dynamically updating in dashboards is very helpful. The card views are clean and effective at sharing data.

It's less appropriate for fusing marketing analytics with revenue. The integration with marketing automation platform seems a bit weak. If your SFDC activity data isn't well configured, that can cause issues as well with SDR type metrics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to track and report on various metrics including our Sales and Marketing KPIs. It is instrumental in our reporting and forecasting. Outside of Sales, our casting and finance teams rely on the platform for accurate data as well.
  • Reporting.
  • Out of the box reports.
  • Data analysis.
  • Custom report building.
  • Customer success.
  • Integration with Salesforce.
  • More reports.
  • Slightly more customization to charts and table views.
Well suited for tracking Salesforce metrics. They provide reports that would take a long time to create in Salesforce and gives ideas on what could be good reporting. Forecasting pipeline and managing pipeline is easy with some of the reports built in. Live updating is also great. Integrates well with other apps so it can be used easily in other scenarios.

Should not be used for one-off reports. These reports stay there and are a bit set in stone (which I think is a good thing). Limits custom reporting which is both a pro and a con.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We wanted a platform that allowed us to give full visibility of our growth metrics to every team member. InsightSquare makes it super easy, including training our team leads and whoever was interested in using the platform.
  • Great value for money! InsightSquare has great off-the-shelf reports and charts, answering most questions sales teams face. InsightSquared is super easy to set up, the customer success team really goes above and beyond to make sure the account is pulling the right data, and we are leveraging the tool to its best.
  • It works seamless with Salesforce, and data is refreshed almost in real-time.
  • Bulk changes to reports/dashboards can be time consuming sometimes. But there is not much to complain about the tool so far. It serves our current requirements quite well. Customer Success has been quick to respond and help us out.
Fantastic tool for growing sales teams!
December 20, 2017

Analytics made easy

Sarah Mayer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use InsightSquared for the marketing, sales, management and finance departments. We use the tool to track marketing attribution to pipeline and won deals, by channel, CVR, velocity, and more and make sure marketing hits our target numbers. We also use it in sales to track activity, attribution, forecasting, and CVR. Management and finance use the tool to project spend, goals, forecasting, and hold the marketing and sales teams accountable, see progress, and see where we need more work.
  • Cross-object reporting in conjunction with Salesforce allows us to see a broader analysis of our database as a whole (leads, contacts, opportunities...).
  • Retroactive reporting so that we can see at any given time in history what leads hit what success, which Salesforce lacks.
  • Emailable dashboards filled with customized reports.
  • Deciding what type of report for what use case is confusing. Perhaps the naming scheme needs to be updated to follow more what Salesforce uses.
  • Customizing reports on filters sometimes requires help from support based on how customized you need it.
  • Regular check-ins about new features, how to use the tool, etc. would help with adoption.
We use InsightSquared every day to see how many qualified leads are coming in, and from where. That way we can allocate dollars to the channels that convert quickest.
Shelby Aitkenhead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
InsightSquared is primarily used by managers and our executive team to monitor sales progress. It allows for sales, management, and finance to clearly see results, and investigate ad-hoc questions.

It is a great resource for sales managers during one-on-one rep meetings to see where the rep stands in regards to quota coverage, pipeline, and historical performance.
  • Quick and easy data solution of executive team. They can use their phones to view the IS2 app.
  • Intuitive platform that can be picked up easily by new hires.
  • Numerous Filters that allow for quick answers to ad hoc questions.
  • Hard to track history if reps change positions/roles
  • A few of the reports like Quota Heatmap and Bookings Overtime prorate goals based on number of days that have passed in the Month/Qtr to show progress. Unfortunately, at this time this functionality cannot be removed in IS2 to look at the full current Month/Qtr. goals.
  • lag time to update deal data from Salesforce
I am an analyst at a SaaS company. It is a great tool to understand historical trends and predict future performance. InsightSquared also allows you to create and share a dashboard that can give management insight into key metrics, without having to do the analytic work themselves.

There is also a prebuilt SaaS dashboard that can be used.
June 30, 2017

Great tool!

Dylan Schmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our sales team uses it on a daily basis. We view pipelines as a team and an individual, forecast, trend data, stuck deals and benefit from many other insights that the tool has to offer. It addresses the business problem of objective visibility. We can now put some data behind how a deal is truly trending rather than just gut feel.
  • Their momentum report is one of my favorite reports. It gives an objective look at which deals have had a lot of activity on them recently and provides a good focus.
  • Detailing what each report means, very helpful.
  • Great interface and easy navigation.
  • Maybe an improvement on the load time for some of the reports, not bad overall and not something that ever detracts from the core functionality of the product.
  • Nothing else that comes to mind!
In-depth look at pipelines and deal trends are where this tool shines for our team. We can very easily understand how are efforts are affecting our pipeline. Because of its customization abilities, I don't know that there are too many scenarios that it wouldn't be of great benefit to an organization.
Score 9 out of 10
Vetted Review
Verified User
We use it across the company. It's great to see our current position, trends, development and forecasting. As a Sales consultant it is a great way to quickly see my performance, how I do in comparison to my colleagues and how close I am hitting my targets. The dashboard gives you all the info in one easy to understand page. Furthermore, "The Lab" makes it possible to forecast how much commission I should make for any time frame selected. I also think that the newsfeed is a great way to get selected data sent in an email instead of having to log into the InsightSquared website.
  • Dashboard - fundamental data in one easy to understand page
  • The Lab - great way of using the system to generate data for any time frame
  • Newsfeed - get the data straight into your email inbox
  • Maybe more colours
  • Different diagrams (cake diagram)
InsightSquared works great for the recruitment industry. We tested it extensively during the free trial. It integrates well with Bullhorn CRM.
November 11, 2015

Salesforce is great.

Alex Unruh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Over half of our staff is using Salesforce Analytics. I love how I can run a report for something I used to track manually.
  • Accurately track submittals
  • Nice visual charts of where you are to goal
  • Custom modules on the home page could be a little more user friendly to set up
no
September 30, 2015

InsightSquared Review

Score 10 out of 10
Vetted Review
Verified User
We use InsightSquared to have a clear, visually appealing method to analyze the efficiency of our sales team and marketing efforts.
  • Great full-screen mode available in Salesforce
  • Ability to make custom dashboards to show what is important to you
  • Very responsive support team
  • Would like to be able to use the live screen mode outside of Salesforce
  • Would be nice to change task filters more easily then having to contact support (though they're quick when the time arises)
InsightSquared works well in any sales/marketing environment.
Matthew Thistle | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsightSquared is being used across the sales organization, on both a team level and an individual level. It's an understanding of what our team / individual goals are, how we're tracking towards those goals, and a reminder of what we need to do to achieve those goals. It's incredible at increasing productivity, as well holding ourselves accountable for what we need to do. It's also a great complimentary tool to other CRMs and other enablement tools.
  • It helps me to prioritize my tasks well.
  • It keeps me on track to my sales goals. They provide easy to configure views and dashboards for easy sourcing of data.
  • They have a tremendous support team w/ lots of best practices and educational content.
  • At times there can be a lag in the reporting. If this continually updated in real time it would be even more powerful. But this is not a deal breaker by any means.
It's well suited for any business looking to scale, or for fast growing sales teams.
April 29, 2015

Great Product!

Austin Schaefer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Salesforce Analytics with Insight Squared is fantastic. It helps me make data driven decisions so I never miss an opportunity for a sale!
  • Helps me prioritize tasks
  • Let's me know sales targets
  • I wish it updated in real time.
It's a life saver--without Insight Squared it would be impossible to prioritize.
Mona Trabelsi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is used mainly to track our sales performance. InsightSquared helps us analyze our sales metrics, the amount of revenue we are bringing in, close rates, pipelines, and all other useful stats that keep a sales professional motivated, focused, and very aware of their goals.
  • The dashboard is amazing: easily customize your view so you can view all the data that is most relevant to you at a glance
  • Sales metrics: see how you are comparing to your peers, from every possible angle. InsightSquared gathers all the data you need to know, want to know, and didn't even know you wanted!
  • Predictive statistics and the likelihood of a deal to fail or succeed is quite useful in a sales environment where time efficiency is key. Need to know what deals to focus on? You can see exactly what deals need more TLC, which ones are likely to close, and which ones to stop wasting time on.
  • I loved how you can chose filtering options, in our particular sales environment, but the updates you just released completely changed it and made it difficult to sort through the multiple filtering variables we have in place.
  • Information overload: unless you're incredibly proficient, it may be overwhelming to look at all the data and figure out how to understand it
  • Actively provide more demos on feature updates perhaps? Again, this is a very powerful tool but if a sales team doesn't know how to use it to it's fullest potential, then it's not worth the $$$. Make sure you are in contact with your clients and their growing teams are not only comfortable using InsightSquared, but it is an integral part of their sales success.
-Explain your sales environment
-What data is most important for your team to see on a regular basis?
-What metrics is the sales team being graded on?
-What tools do you currently have in place that can feed into InsightSquared? You need to make sure you already have a sales environment that is set and InsightSquared will basically report on it's performance.
Hale Yalinkilic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Throughout our company different departments make use of InsightSquared in different ways. InsightSquared delivers useful information. Within my team / department it is important to have a good overview of sales figures. This includes non financial figures pulled through our CRM system Bullhorn. This way we can keep up with our sales targets and at the same time view our financial stats which show us estimates of what our commission will look like.
  • Dashboard - easy customization to get all the information in one place (this pulls through to the mobile app as well).
  • My Reports - all my atargets and statistics easily accessible.
  • The Lab - good overview of our financial targets, commissions etc.
  • Data will take several hours to pull from our CRM system. If I see that certain things have been changed on our CRM system, it will still take several hours until I will be able to see this linked to the rest of my stats on InsightSquared.
In Recruitment / Sales it is a great tool to use as it helps you in different departments:

  • Contracts department: knowing when consultants will start / finish projects and when to chase clients.
  • Finance: Good overview of finances of the company.
  • Management: Good overview of your teams targets, finances, etc.
  • Each sales consultant individually: Good overview of personal sales target and commission.
April 09, 2015

Great Platform!

Monika Covelli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use InsightSquared for our department to help keep our team on track with our targets.
  • I love the filters for my reports.
  • Integration with Salesforce.
  • Tracking of my activity.
  • It could be faster when updating, I find it takes a few hours to update.
I like that I can see my overall activity so I can see my progress for the month and track it properly.
Meghan Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our primary goal for using InsightSquared is to better understand and manage the pipeline of potential loans for our lending department. With over 600 reports that are simply not possible to create using native Salesforce analytics, I can analyze our organization data in all new ways. The reports available in InsightSquared provides insight into individual and overall portfolio performance and help us identify actionable areas for improvement.
  • The suite of reports offered are excellent! It allows us to analyze our lead and opportunity data in ways that are not possible with native Salesforce analytics functionality.
  • The user interface is aesthetically pleasing and easy to use. This is not a given for many applications and increases the likelihood of adoption.
  • InsightSquared has excellent customer service. With enterprise edition, we have a designated customer support person to answer any of our questions and ensure that we are happy with our overall implementation.
  • I'd love to see the user interface available in other languages, especially Spanish.
  • As an administrator, I would like to be able to make more customizations myself. I believe this is on their roadmap.
  • When I create a new user in Salesforce, I would like to be able to force InsightSquared to update and immediately enable the new user rather than wait for the normally scheduled update to appear in their system. Right now, it takes about a day for the new user to appear in InsightSquared.
InsightSquared is currently configured to analyze your Salesforce lead and opportunity data. If you are not using these standard objects to manage your sales pipeline, then their product would likely not be appropriate for your business. During the selection process, I recommend taking advantage of their free trial. With a free trial, you can begin the customization process and best determine whether their product will meet your needs.
Elise Taylor, B.A. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Salesforce Analytics (InsightSquared) is awesome. I love the product, and their support is incredible. I love having analytics in the palm on my hand! They are able to customize the information to our group, allowing us to save time! A+.
  • Sales Results
  • Organization and Detail
  • Nothing!
Sales communities, small and large groups of employees.
Ted Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
InsightSquared is easy and intuitive. IT automatically keeps track of the information I used to have to do manually. Great product.
  • Pipeline Management
  • Activity Tracking
  • Forecast
  • Needs to be real time
December 08, 2014

Great product

Joe Lombardo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Salesforce Analytics is being used by our sales department. It allows us to track our pipeline and assist with forecasting.
  • Provides insight into the health of an opportunity by tracking momentum and alerting you of potential risks.
  • Provides KPIs for sales reps that sales managers as well as the reps can monitor.
  • No complaints so far
If analytics and business intelligence are needed, it is much better than the information that SFDC provides.
Thorben Grosser | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use InsightSquared to better understand how our sales work. As a quickly growing team, we are constantly facing new challenges and need to find ways of assessing our sales teams. InsightSquared helped us to get away from the dreaded Salesforce Report creation, to a beautiful and useful user interface that comes with reports that are helpful out of the box. The ability to quickly filter, alter and manipulate reports is a huge plus: We can get data in real time without having our sales ops person going back and rewriting a Salesforce report. It helps us to save time and quickly see changes and challenges in our day to day business.
  • Allow users to assess their individual performance
  • Display ready-to-use reports that are useful for business growth
  • Understand other factors such as churn, sales cycles and sales funnels.
  • Easier access to customise InsightSquared so it works properly with custom fields
  • Availability of a mobile app
  • Real-time analytics instead of hourly updates
InsightSquared is perfect for quickly growing businesses. As long as business intelligence is not big enough to be a department, don't bother with Salesforce Reports but use InsightSquared instead. I feel every business with less than 200 employees can greatly benefit from IS2. The main question is: Do I take data driven decisions and do I have time to write long and dull Salesforce reports?
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